Company Considers Adopting Franchise Operating System in 2009

WOOD RIVER, Ill., July 15 /PRNewswire-FirstCall/ — YTB International, Inc. (OTC Bulletin Board: YTBLA) (’YTB’ or the ‘Company’), a provider of Internet-based travel booking services for travel agencies and home-based independent representatives in the United States, Bermuda, the Bahamas, and Canada, today announced that the Company is contemplating the replacement of its referring travel agent (’RTA’) business model with the implementation of a franchise operating system, potentially in 2009. The Company expects that a franchising model, if adopted, would facilitate the Company’s expansion into additional markets by providing more comprehensive training and a new proprietary e-commerce platform.

Details regarding price, product offerings and the conversion plan are all under consideration, but the Company anticipates that its existing RTA base would be treated favorably under its forthcoming proposal. Scott Tomer, Chief Executive Officer of YTB International, Inc. commented, ‘We have retained iFranchise of Chicago to consult in the planning and development of the franchise model and are excited about the potential impact on YTB’s business.’ If a franchising model is adopted, its distribution is expected to be managed by the current marketing arm of the Company, YourTravelBiz.com, also known as YTB.com

The iFranchise Group brings decades of experience to franchise development and implementation efforts. Their consultants have worked with over 30 Fortune 2000 companies and with 98 of the world’s top 200 franchisors as rated by Franchise Times magazine. iFranchise has worked with clients such as Blockbuster Video, Ace Hardware, and McDonald’s.

About YTB International

Recognized as the 26th largest seller of travel in the U.S. for travel sales reported in 2007 by Travel Weekly, YTB International, Inc. provides Internet-based travel booking services for home-based independent representatives in the United States, Puerto Rico, the Bahamas, Canada, Bermuda, and the U.S. Virgin Islands.

The Company operates through three subsidiaries: YourTravelBiz.com, Inc., YTB Travel Network, Inc., and REZconnect Technologies, Inc. YourTravelBiz.com focuses on marketing online travel websites through a nationwide network of independent business people, known as ‘Reps.’ YTB Travel Network establishes and maintains travel vendor relationships, processes travel transactions of online travel agents and affiliates, collects travel commissions and pays sales commissions. Each RTA directs consumers to the YTB Internet-based travel website. The REZconnect Technologies division operates as a travel vendor relationship management company and offers franchises of brick and mortar travel agencies. For more information, visit http://www.ytbi.com/investor.

Statements about the Company’s future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are ‘forward-looking statements’ within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange of 1934, and as that term is defined in the Private Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties and are subject to change at any time, and the Company’s actual results could differ materially from expected results. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances.

SOURCE YTB International, Inc.

Fans Already Book Travel Online - Now Chiefs’ Travel Site Provides Competitive Rates and Allows Loyal Fans a Unique Opportunity to Make Dreams Come True

ST. LOUIS, May 13 /PRNewswire-FirstCall/ — The Kansas City Chiefs have launched an innovative travel partnership with YTB Travel Network, Inc. — a wholly owned subsidiary of YTB International, Inc. (OTC Bulletin Board: YTBLA) (’YTB’ or the ‘Company’). YTB will administer the Chiefs on-line and fan-based travel. The Chiefs travel website, www.ChiefsTravel.com, will provide the Chiefs loyal fans with the opportunity to book all their business and personal travel while offering multiple entry opportunities to win Game Day Packages, a ‘Suite Experience,’ autographed memorabilia, the opportunity to become a ‘Chief for a Day,’ a cabin on a Chiefs celebrity cruise and more.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080513/NYTU007 )

‘Fan support at home and also on the road has been a vital ingredient in the success of this franchise over the last 20 years,’ said Chiefs President Carl Peterson. ‘Moreover, with this new travel program we can reward our fans for that support, as each time they book travel — whether business or personal, related to Chiefs games or not — they have the opportunity to win any number of special prizes from watching a preseason game from a luxury suite, becoming a Chiefs player for a day and enjoying other fan friendly experiences.’

The Chiefs Travel Web site offers competitive rates on the top airlines, thousands of hotels and many rental car companies, as well as a wide selection of offerings by leading vacation package providers and cruise lines. Site visitors will still enjoy the ability to earn airline miles, rental car and hotel points that they typically receive. In addition, the Chiefs will be offering celebrity cruises, featuring Pro Football Hall of Fame LB Bobby Bell, current players and special guests. Also, the site offers options such as exclusive tour packages to China and Europe, limousine service, restaurant reservations, golf tee times and vacation packages, flowers, gift baskets, concert tickets, passports, airport parking and much more. Each purchase will qualify a fan to enter the Chiefs giveaways.

‘We at YTB and our outside representatives are excited by our partnership agreement with the Kansas City Chiefs and the opportunity to enhance the fans’ travel experience throughout the year,’ stated J. Kim Sorensen, President, and CEO of YTB Travel Network, Inc. ‘There are Kansas City Chiefs season ticket holders across the country and Chiefs fans throughout the world. We welcome the opportunity to serve all the travel needs of every Chiefs fan and to further strengthen the Chiefs relationship with their loyal fans.’

About YTB International

YTB International, Inc. is ranked among the top travel providers in the nation. YTB provides Internet-based travel booking services for representatives in the United States, Puerto Rico, the Bahamas, Canada, Bermuda, and the U.S. Virgin Islands.

YTB operates through three subsidiaries: YourTravelBiz.com, Inc., YTB Travel Network, Inc., and REZconnect Technologies, Inc. YourTravelBiz.com focuses on marketing online travel websites through a nationwide group of independent business people. YTB Travel Network, Inc. establishes and maintains travel vendor relationships, processes travel transactions of online travel agents and affiliates, collects travel commissions and pays sales commissions. Each independent-business person directs consumers to the YTB Internet-based travel website. REZconnect Technologies hosts a travel agency for traditional travel agents and offers franchises of brick and mortar travel agencies. For more information, visit http://www.ytbi.com/investor.

    Media Contacts:
    High Impact Marketing
    mark@himemail.com

    Marcia Dempsey
    Director of Public Relations
    YourTravelBiz.com
    618.216.4646
    mdempsey@ytb.com
    ytbi.com/investor/

    Investor Contact:
    Garth Russell/Yemi Rose
    KCSA Worldwide for YTB International, Inc.
    212.896.1250 / 212.896.1233

SOURCE YTB International, Inc.

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